Consumer / Wellness Internal — BriefingHQ Labs 15 January 2026

Forty Summers

Life planning app. If you're 40, you have roughly 40 summers left. What will you do with them?

MVP built and tested

Actuarial models integrated for personalised projections

Retention model identified: event-driven, not browse-driven

Does reframing remaining time as finite experiences drive behaviour change?

Forty Summers reframes life planning around a simple insight: if you’re 40, you have roughly 40 summers left. Built with Next.js, Supabase, and actuarial models for personalised time projections.

Key learning: Retention needs event-driven notifications, not browse-driven engagement.

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