// Work

We don't just advise.
We build.

Every project below is something we built, shipped, or are actively validating. This is how we stay sharp — and how we prove what we advise actually works.

AI Product

HireDepth

Validating

AI-powered psychometric hiring assessments. Reducing mis-hires in executive search.

Hypothesis Can AI-generated psychometric assessments reduce mis-hires in executive search?
Tech React, Supabase, Claude API
Market £64B global executive search market
Pricing $99 per assessment
Learning Distribution through ATS integrations more effective than direct sales.

SaaS

ProofStack

Production-ready

Testimonial collection and display SaaS. Automates social proof for B2B.

Hypothesis Can automated testimonial collection increase conversion rates for B2B SaaS?
Tech Next.js, Supabase, Lemon Squeezy
Market B2B SaaS with 10-1000 customers
Pricing Freemium + paid tiers
Learning Distribution plan needed before build. Product is ready; GTM is the bottleneck.

Consumer

Forty Summers

MVP built

Life planning app. If you're 40, you have roughly 40 summers left. What will you do with them?

Hypothesis Does reframing remaining time as finite experiences drive behaviour change?
Tech Next.js, Supabase, actuarial models
Market Life planning / wellness
Pricing Free + premium
Learning Retention needs event-driven notifications, not browse-driven engagement.

AI Tool

Requirements Translator

In development

AI job brief parser. Translates vague hiring briefs into structured, measurable criteria.

Hypothesis Can AI turn vague job briefs into structured hiring criteria that both sides agree on?
Tech PHP, SQLite, Claude API
Market Recruitment / executive search
Pricing TBD
Learning Tool becomes a negotiation aid between recruiter and hiring manager.

Live Product

AI Search Visibility Audit

Live

Tests how companies appear in ChatGPT, Claude, Gemini, and Perplexity. 15-page report with actionable fixes.

Hypothesis Is there demand for a productised AI visibility audit aimed at professional services firms?
Tech Astro, React, Claude API
Market Professional services firms, B2B SaaS
Pricing From £750
Learning Audit is the wedge product. Real value is in the retainer follow-up.

Working on something similar?

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